RESEARCH
For the Summer Camp Project, I was tasked with designing and developing the summer theme for my chosen camp. This led me to research many existing summer camps all around the United States. Ultimately, this led me to choose Pali Adventures Summer Camp, located in Running Springs, California. Looking through their website, they had already a well established brand. They emphasized having many different types of camps, or what they call “specialties.” Campers can come and develop skills and abilities in things like filmmaking, fashion design, content creation, photography, and even gymnastics. Since they offer such a variety of things, it was a challenge to narrow down some ideas for a theme.
PLANNING
My job was not to rebrand the summer camp but essentially come up with theme that the camp could embody. For this, I came up with the theme “Limitless”. I wanted to showcase how the camp offers limitless opportunities for campers to grow. I am able to communicate this message through the "never-ending road" graphic that can be seen throughout.
EXECUTION
To bring the “Limitless” theme to life, I incorporated graphics of never-ending roads to symbolize boundless opportunities and endless exploration. For the color palette, I aimed for a balance that felt refreshing, playful, and bold. Given the camp’s appeal to both children and high schoolers, I carefully chose colors and graphics that struck the right tone, avoiding designs that felt too childish while ensuring they remained approachable and engaging for a younger audience.
BANNER STANDS
SHIRTS & HOODIES
STAGE BACKDROP
PHOTO OP
PRESENTATION SLIDES
