RESEARCH
This project entailed a complete rebrand of an existing food truck, transforming its identity to better connect with its target audience. I chose to rebrand “Ninja Sushi,” a poke bowl and sushi food truck, with the goal of creating a fresh and cohesive visual identity that reflected the brand’s unique offerings and vibrant personality. This involved redesigning the logo, creating a modern color palette, and developing new typography that aligned with the playful yet sophisticated nature of the cuisine.
PLANNING
My vision for this rebrand was to make the brand more appealing to a younger audience by incorporating modern, playful elements that resonated with their tastes and preferences. Additionally, I wanted to infuse a stronger cultural identity into the branding, as I felt the original lacked a connection to the heritage.
EXECUTION
For the color palette, I chose to focus on red, white, and black as the primary colors. Red symbolizes energy, passion, and a nod to traditional Japanese culture, while white and black create a clean, modern contrast. The new logo combined sleek typography with subtle cultural elements, such as the red circle to symbolize the Japanese flag. For the food truck exterior, I developed a bold, eye-catching design that incorporated Japanese-style waves.
FOOD TRUCK WRAP
